Accessible Communications and Marketing

Accessible Communications and Marketing training teaches attendees to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance, as well as usability and accessibility best practices gathered through our own research and user testing across various disability groups.

This course is in alignment with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Attendees are welcome to bring laptops or tablets to take notes (these are not provided).

Course Content

Introduction to accessible communications:
- Legislation
- Who it benefits
- Disability statistics
- Learning styles

Governance:
- Accessibility Policy
- Centralised and Distributed authoring models
- Brand style and editorial guides
- Briefing suppliers

Web accessibility techniques:
- Plain English
- Legibility of text
- Images and text alternatives
- Colour contrast
- Content structure
- Video and Audio
- Maps and Charts
- Infographics

Accessible Advertisements

Email, documents and social media:

Email accessibility considerations
Word and PDF accessibility considerations
Social media considerations

Print Accessibility

Creating an Accessibility Statement:

Tools
What you should include in a statement

Handling complaints

Social media
Direct

Wrap-up

Course Materials

You will be provided with a handbook and a list of resources for further reading.

Cost and Inclusions

Prices listed are per person, including GST. Catering is provided.

Early bird (registrations confirmed more than 21 days prior): $715
Group rate (registrations for 4 people or more): $715
Full price: $795

Cancellations

You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of $16.95, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of $16.95, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded.

Course enquiries

Phone: 1300 367 055
Email: digitalaccess@visionaustralia.org