The Brand Summit Newcastle  Event Banner

$40 - $85 AUD

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The Brand Summit Newcastle

Date and Time

Thu 20th Sep, 5:30 pm - 9:30 pm


FogHorn Brewhouse
218 King St, Newcastle NSW 2300, Australia

Event description

The Brand Summit, an annual thought leadership conference held in Newcastle, is back for its second year after a great response to the inaugural event. Launching in 2017 with a massive audience satisfaction rating of 4.5 out of 5, The Brand Summit is one not to be missed. The key role of the event is to showcase contemporary brand thinking - inviting marketers and business leaders to hear from industry experts on all things brand.  


This year, three top speakers take the stage to speak specifically to the idea that brands grow from the inside out, focusing on the importance of culture in growing strong brand.


2018 Keynote Speakers 


Lisa MacCallum

Founder, Inspired Companies. Former VP of Nike inc.

topic: introducing a new unstoppable force in business.  


Nick Freedman

Culture and leadership consultant

topic: the power of a great culture


Alastair McCausland

Chief Marketing Officer, 2XU

topic: culture and living the brand promise.


Enigma Executive Director Peter Chapman will MC the event with each speaker taking the stage for a keynote presentation before an in depth audience Q&A panel discussion. 


Speakers Bios.


Lisa MacCallum

Founder, Inspired Companies. Former VP of Nike Inc. & Nike Foundation

topic: introducing a new unstoppable force in business.  



As part of NIKE Inc’s Corporate Leadership Team, Lisa was most recently Vice President, Access to Sport where she founded a global effort to work across sectors and industries to increase global participation in sports and physical activity through large scale Active City, Active School and Positive Experience Sports program design initiatives. In this capacity, she developed and co-authored the Framework for Action Designedtomove. Prior to that, Lisa was Managing Director of the Nike Foundation where amongst other milestones she launched the award winning girleffect concept. Lisa’s commercial leadership roles focused on high stakes business turnaround efforts in USA Sales, Retail and USA Apparel and growth transformation strategy globally and for the USA market.


Founder and co-author of Inspired Companies, Lisa is a now independent advisor and brand strategist working with companies to create competitive advantage by realigning to pursue inspired ideas


Prior to joining NIKE, Lisa co-founded a Tokyo-based multi-media and broadcasting company after starting her career in Accounting, Finance and Consulting with KPMG in both Australia and the USA.


Lisa is a Board Committee member of British Telecom PLC and Special Advisor to British Telecom’s global “Purposeful business’ strategy; World Economic Forum Young Global Leader and Advisory Board member; Advisory positions for initiatives of the World Economic Forum such as the WEF Healthy Living Initiative; Founding Chair of the World Sporting Goods Industry’s Physical Activity Committee; and Commissioner for the Knight Foundation and Aspen Institute’s “Information Needs of Communities Living in a Democracy” and Non-Executive Director of Bond University Limited, Australia.


Nick Freedman

Culture and leadership consultant

topic: the power of a great culture




Nick Freedman is a leading-edge management consultant, who’s helped Group M, Coke, Salesforce, Westpac, Yahoo and Fairfax, plus 100s of SMES develop their people and culture. He does this by creating and facilitating learning journeys that transform business by focussing on their people. Nick’s wise, straight talking keynote will show you how to develop an inside out approach to growing your business, by taking a serious look at your culture and values.        


In his early career Nick spent 12 years in advertising, so he gets our sector too and his 2014 TED talk, '10 questions I asked the ocean', is a great way to see him in action. Watch it here.


Alastair  McCausland

Chief Marketing Officer, 2XU

topic: culture and living the brand promise



Having held senior marketing positions in some of world's largest consumer companies and being responsible for managing some of Australia's most iconic brands, Alastair McCausland knows the effect the culture of a business has on brand and its ability to grow and sustain brand health.


Alastair cut his teeth as a product manager at Schweppes before climbing the ladder at Cadbury, ultimately running the natural confectionary brands before tackling senior marketing roles at Carlton & United Brewery, managing the Carlton Draught and Pure Blonde brands. In more recent years, Alastair held senior marketing roles at Grill'd and Fontera before landing at 2XU as CMO in November last year. 


During his career, Alastair has managed some of Australia's more loved and awarded advertising campaigns - most notably Carlton Draught Beer Chase and Slo Mo, Natural Confectionary Co Berry Bliss and Cadbury Boost Totally Nuts



A keen cyclist, runner and father of 2 active kids, Alastair is right at home at 2XU with a clear mandate to help people realise their physical potential.   





Welcome to Enigma. An unambiguous kind of place. A place that cuts through the smoke and mirrors of the communications industry with three simple beliefs: ideas with grit; those tenacious, brave & determined creative solutions that just won’t let go; that prove their worth time and time again. They’re ideas that work hard for you, your brand, your business. our agency model; We solve your business issue creatively and intelligently by developing bold experiences and touch points for your customers, wherever and whenever that may be. With all disciplines under the one roof, it’s easy for us to focus on that experience with every tool at our disposal. The 'creative experience'​ is the sweet spot where idea, creative expression and channel combine to capture the attention and fire imagination. our values; We believe in heart, it is our core value; it is the respect, honesty and transparency that drives our culture. It inspires us to be nimble, curious, smart, and above all, collaborative.