/// WHY DESIGN THINKING?

Customers are moving faster than ever before. They demand solutions and Services that are individualised and created with their needs in mind.

So how do businesses embrace innovation and stay competitive? By being laser-focused on the customer’s needs.

Design Thinking is a “human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”- Tim Brown, CEO of IDEO.

In this two-day workshop, we’ll help you master the principles and key techniques of Design Thinking and Human-Centered Design with hands-on exercises, and show you how to drive transformation and change in your organisation.

/// WHAT WILL YOU LEARN?

Master Design Thinking and its methodology
Research methods and tools to better understand your customers and their needs
Design Thinking mindset and skill set
Design Thinking modes
Prototyping techniques
How to use Design Sprint for development
How to engage stakeholders, prepare for stakeholder interviews during your innovation project and get your Design Thinking project buy in
How to make your Design Thinking project stick and gain momentum
Networking opportunities with other attendees to share ideas and best practices

Experience the Design Thinking methodology from end-to-end by working through a sample project. Start by establishing a deep understanding of your users and their goals, then work with your team to generate a broad set of ideas to apply to the project, evaluating which ideas make the best fit for the user and your business. Finally, you’ll prototype solutions, gathering user feedback along the way.

You’ll receive Bootcamp materials and soft copies of our presentations, a printed workbook with examples and exercises to take back to your team, and a facilitation starter kit with templates, checklists, and a sample of our favourite workshop supplies.

All participants will receive a certificate of attendance plus a one-hour follow-up coaching call with Sqr One’s Chief Empathy Officer, Ale Wiecek, to help you put insights from your Bootcamp experience in action.

/// BOOTCAMP OVERVIEW

Day 1

Remember a time when you took notes like crazy that your hand started to hurt? Day 1 might feel a little the same.

On day 1, our goal is to teach you everything we know about Human Centred Design, the fun, the ugly and best tips we have used across our very own projects.

Day 1 will help you build a solid understanding of the Design Thinking methodology and how you can apply it to your specific business challenges. We will make it a little fun and show some icebreakers you can also use at your own workshops. The day will be structured around our proven step-by-step methodology and using it to drive action.

Give or take, this is what Day 1 will look like:

Understand the Design Thinking mindset and methodology
Human Centred Design Framework – step by step theory and hands on practice
How to reframe the problem from business needs to user goals
How to embrace, plan and conduct user research interviews to identify customer goals - practice conducting effective user interviews
How to generate insights from user research – hands-on activity to recognise common themes in research and identify actionable insights
Clarify business objectives and identify underlying assumptions in the project brief
Networking, high fives & happy hour

Day 2

Let the fun begin! We will focus on our framework for facilitating a research workshop with ‘customers.’

We might go ‘into the wild’ and expose you to every type of research we taught you the day before.

Day 2 will consist of more hands-on exercises to help you learn by doing. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training.

Give or take, this is what Day 2 will look like:

How to ideate and explore opportunities
How to prototype a potential solution to evolve your thinking and evaluate them with potential users
How to validate and test your ideas
How to gather user feedback to evaluate and refine your solution
How to use storytelling to showcase strategic decisions and make your solution stick
What happens after the validated solution? The Implementation Process
Workshop planning & logistics
Reflections, presentations, awards, wrap up & high fives

/// TOOLS WE’LL GIVE YOU

Empathy Map canvas
Personas canvas
Research framework
Prioritisation canvas
Interview guide
Problem framing process
Brainstorming Guide
Prototyping ideas
Validation and Feedback Guide
Plus much more

/// ABOUT YOUR INSTRUCTOR, ALE WIECEK

Ale Wiecek is the founder and Chief Empathy Officer of Sqr One. Sqr One is a human centred design practice based in Brisbane that uses insights, data and human-centred design to help businesses design better experiences for their target audience while supporting the organisation’s bottom line.

Ale has been working on Digital Transformation and User Experience projects for multinational organisations across 3 continents for more than 18 years. She’s passionate about using Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to help businesses and organisations who struggle to innovate with humanity in mind.

Some of her clients include Translink, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, NSW Finance Services & Innovation and more.

/// TESTIMONIALS

“Thanks again for a brilliant workshop, one of the best I’ve ever experienced. It was profoundly helpful and relevant to me in my personal and private life.” – Dianne Salvador, Maters Hospital Townsville

“I just wanted to say thank you again for sharing your knowledge and case studies during the Design Thinking and Customer Journey Mapping workshops - I also really enjoyed how interactive my learning experience was!” – Rhianna Hewish, Insignia

“I enjoyed the pace of the workshop and the abundance of content. Margaret Haynes, RACQ

Thank you, Ale, and Sqr One for leading a fantastic workshop. My brain is exploding and I’m excited to learn more and apply my knowledge methodologies to my job.” – Roxane, DV’s connect

HURRY, THIS WORKSHOP IS LIMITED TO 12 PARTICIPANTS ONLY, SO BOOK YOUR SEAT NOW!