In this talk, Merja delves into what it takes to create “the perfect idea” and how to communicate it to make it stand out.

There are 6 questions that have to be asked when bringing an idea to light:

Is this idea factually accurate? Do I have the data to back this up?
Is this idea effective? Does it work and can it be replicated by others?
Am I willing to put my name on this idea? Is this idea authentic to me?
Am I able to communicate this idea and the benefits of it in a way that is understandable to my audience?
Is the idea relevant in today’s economy?
Is this idea an idea that has been trending up or is the idea trending down?

Carl Jung, the famous Swiss Psychoanalyst outlined 2 directions of activity: inward facing and outward facing. Inward facing activity strengthens the subjective experience of the individual. This subjective experience is where thoughts and ideas percolate. The challenge is that purely inward facing activities do not see the light of day. This is why the inward facing activities have to be balanced out with outward facing activities. Outward facing activities bring thoughts and ideas to light and match them with the suitable audience. Without practiced and effective outward facing activities, our thoughts don’t see the light of day.

Key Takeaways

Identify the vital inward facing activities of idea generating
Identify the outward facing activities that breath life to your idea in the outside world
What NOT to do with your ideas
How to make your ideas stand out

About the Speaker

Merja Sumiloff is the Founder of Sumiloff Academy of Human Integration and the creator of projects, such as Introvert Success Initiative, INFx Project and the Radiant Woman Movement.

Merja has dedicated her life to showing conscious leaders, innovative startups, business owners and everyday people how to make better decisions about their lives, and how to bring their ideas into light in a busy world.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our bi-weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.