Lunch & Learn: The Pivot Point Of Understanding And Listening To Your Customers

Sportility is the first and only platform in the world that connects grassroots sports directly to businesses globally for sponsorship opportunities, granting them access to affordable and professional gear.

After launching as a custom apparel brand which provided cost-effective, high-quality gear and functionality to simplify the way teams, leagues and clubs managed apparel, Sportility scaled to over 25,000 members and quickly recognised the struggle for grassroots sports to afford quality gear on limited budgets. Following discussions with businesses looking to tap into the highly influential grassroots sports market, they realised the unique opportunity to connect the two.

Through technology, co-founders, Adam Hyman and Dan Harsanyi created a One-Click Sponsorship model, saving teams/clubs

up to 40% in costs simply by giving them the option to place up to three business sponsor logos on the design of their gear.

Now, with 80,000 members and Andrew Bogut as a global ambassador and investor, Sportility is scaling at a rapid rate with plans to expand internationally from 2020.

Key Takeaways

• Understanding your customer - doing the research to make sure you know exactly who your target audience is;
• Filling a niche - how to identify a current challenge and provide customers with an unrivaled solution; 
• Pivoting your business - reviewing your business, what it offers and how you can evolve to better service your customers; 
• Results - measuring success and putting in place processes to ensure your business is driving forward to meet its goals.

About the Speaker

Sport has always been a passion for co-founders, Adam Hyman and Dan Harsanyi who have both enjoyed varied careers across sales, marketing, branding and technology.

As Chief Executive Officer, Adam runs the sales, marketing and business operations at Sportility whilst Chief Technology Officer, Dan Harsanyi drives the innovative platform forward with new technologies and processes.

Under their direction, what started as a desk and a laptop at Fishburners, has flourished to become one of Australia's fastest growing sports-technology start-ups.