Lunch & Learn: The Secret Value Of Communications in the Start-Up Journey – It’s a Day One Priority

Your first funding round is complete. What now?

- How do you make your voice heard, now you’ve climbed that first funding mountain?

- What is your message to the market, and your investors?

- How do you use the media to attract and retain the best talent?

- Does PR even matter in these days or social media chaos?

Many start-ups and emerging technology disruptors face a dilemma once they’ve boot strapped their first funding round and moved to the next phase of  building their brand. When, and how, do they use communications to tell their story to the world? Consistent, clear, simple messaging to all stakeholders is increasingly vital to grow a brand, hire and keep the right talent, find new customers and scale your business.

Successful start-ups, from Atlassian, to Seek, to Canva and beyond – all understood the vital importance of having a communications plan to support growth, brand awareness and talent acquisition – from day one. 

Key Takeaways

• Learn the secrets of how successful start-ups use communications and the media to grow their brand and retain the most talented staff. 
• Learn to outline how they have worked with dozens of IT companies, from Australian start-ups based in garages to global brands such as Cisco and Amazon Web Services.

About the Speakers

Terry Alberstein established Navigate Communication in 2012 after working in communications at Cisco for 15 years, where he played a key role in helping this global networking leader grow its brand around the world, advising its then CEO, John Chambers, and other senior leaders. Peter Witts has more than 20 years of experience in leading innovative and successful communications strategies for some of the world’s most iconic technology brands, including Amazon Web Services, Cisco, Palo Alto Networks and Telstra. Peter has worked on communications strategies with some of the world’s leading technology leaders, including Apple’s co-founder, Steve Wozniak, and has worked closely on communications with a wide range of Australian start-ups, such as Atlassian, Canva, Expert 360, and Xero.