At this Newday Leadership Lab, Professor Magda Nenycz-Thiel will share what marketing science is teaching us about brand growth. A combination of a talk, Q&A and practical exercises, the lab will leave you with ideas on what to stop doing and how to approach brand growth in a different and evidence based way.

This is a rare opportunity for anyone in not-for-profit, commercial or government organisations and a must for anyone keen to apply evidence-based research to your brand marketing.

As Industry Growth Professor at UniSA, together with a research team at the Ehrenberg-Bass Institute for Marketing Science, Magda focuses on applying discoveries to improve the ways that growth investments are made within organisations. Newday understands the value in Magda's strategic thinking (she is one of our trusted advisors).

Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in international research journals and she is also the author of two chapters in the best-selling book How Brands Grow Part 2.

Newday Leadership Labs are designed to build on the inspiration shared at our Newday summits and offer practical tools to turn ideas into action. If you’re ready to take the next step towards leading for the greater good, this Leadership Lab will equip you with the tools to develop and grow your enterprise and action for the greater good.

Light refreshments and networking will follow. Thank you to Holidays of Australia and the World and Professor Magda for their contributions to the Newday Leadership Lab.

Spaces are limited, so book soon!

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