Introducing The Rocketeers Growth Lab

The Rocketeers Growth Lab series are half-day workshops designed to help you gain leading acquisition and conversion tactics in an increasingly competitive eCommerce environment. Learn the fundamentals of acquiring and converting modern consumers from Australia’s leading retailers.

During our immersive Growth Lab series, explore successful customer acquisition & conversion strategies from iconic retailers that own customer experience across multiple channels.

Join the Rocketeers team this August, and learn about the acquisition and conversion tools and techniques that helped some of Australia’s household names scale.

Are you a Rocketeer of Retail?

Rocketeers are pioneers that know no bounds to their ambition. Working hard, thinking big and playing a strong game to win in the competitive landscape that is Australian eCommerce. Rocketeers are building the next generation of retail powerhouses.

Who Should Attend?

This series of workshops are suitable for founders, owners, eCommerce or online managers or digital marketing managers responsible for businesses that are on track to generating $1 million or above in annual sales.

Growth Lab Learning Outcomes

By the end of the workshop you will have:

· Acquisition and conversion opportunities for improvement within your business

· Best practice tactics from retailers at the forefront of the industry

· Practical takeaways from industry experts that can be applied to your business for immediate impact.

Workshop Schedule

Part 1: Acquisition Tactics & Techniques

- 1.00 pm - Site Audit (100-Point Acquisition Scorecard)

- 1.30 pm - Scaling Customer Acquisition Profitability

- 2.00 pm - Acquisition Tactics Working Session (Powered by OpenPay)

Part 2: Conversion Tactics & Techniques

- 3.00 pm - Site Audit (100-Point Conversion Scorecard)

- 3.30 pm - Retailer Best Practice Keynote

- 4.00 pm - Conversion Tactics Working Session (Powered by dotmailer)

Part 3: Drinks & Nibbles

- 4.30pm - Networking Drinks & Canapes (Powered by ChannelAdvisor)

Meet Your Speakers

Shane Lenton, Chief Information Officer at Cue Clothing Co.

Shane is an accomplished IT and Retail professional with over 18 years’ experience across a variety of industry sectors including retail, finance, media and government. Currently, the CIO at Cue Clothing, which includes brands Cue, Veronika Maine and Dion Lee, Shane’s responsibilities include overseeing all aspects of IT and digital, both strategic and operational.

James Horne, Managing Director at Balance Internet

Balance Internet is one of the largest Magento Partners in Australia and we were APAC Magento Partner of the Year 2010, 2011 and 2012 placing the company in the top tier of Magento developers globally. James is passionate about enabling Australian bricks and mortar retailers to move into the online space and develop omnichannel strategies to ensure continued growth for their companies.

Dean Salakas, Co-CEO at The Party People

Dean is the Chief Party Dude at The Party People, Australia’s leading online party story. He launched the business online in 1999 and was both Google Adwords & Bing Ads first customer in Australia as well as being an incubated customer with Facebook when it was expanding its advertising offer. The Party People continues to grow by innovating online as its customers continue to change.

Murdo Wallace, Head of Operations, APAC at dotmailer

Murdo Wallace is a technology veteran with more than 20 years in the tech industry in a career spanning Europe and APAC. Murdo is passionate about ecommerce technologies that make a difference to the customer journey and help drive online commerce. He has a wealth of experience in helping retailers reach the next level. Murdo is head of operations for dotmailer in APAC. dotmailer, an omnichannel marketing automation platform, currently enables more than 80,000 marketers in 150+ countries to design, test and send powerful automated digital campaigns. Clients including Universal Music, Converse, Jurlique and Singapore Post use transactional and behavioral data to connect with customers across all channels, including email, SMS and social media.

Join ChannelAdvisor, dotmailer, Openpay, Shippit, Balance Internet, and Convert Digital for a packed day full of insights with like-minded retail Rocketeers at Melbourne’s Academy Xi. Spaces are limited with only 50 available, get in now to reserve your space.

dotmailer

dotmailer is the omnichannel marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables over 80,000 marketers in more than 150 countries around the world to design, test and send powerful automated digital campaigns. Brands can use transactional and behavioral data to connect with customers across all channels, from email to SMS and social media. Established in 1999, dotmailer is a global company with B2C and B2B enterprise and SME clients including, Spend-less Shoes, Sass & Bide, Barbeques Galore, Converse, Jurlique, Singapore Post, Sheike and Lincraft.

ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world’s commerce. For nearly two decades, ChannelAdvisor has helped retailers and brands worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimising their operations for peak performance and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise operations on channels such as Amazon, Catch, eBay, Facebook, Google, Lazada and hundreds more. For more information, visit channeladvisor.com.au.

Openpay

Openpay is a buy now, pay later payment solution that gives consumers more time to pay. With a flexible and simple platform, Openpay empowers consumers to make better budgeting decisions across a broad range of lifestyle purchases, with zero interest on payments.

A very special thank you to Strange Brew Sparkling Coffee who will be supplying all your coffee needs during the event.