The Hardware Lean Startup - How to Launch your Hardware Tech. Product Quickly and Cost Effectively
Event description
Lean startup methodologies can work very well to reduce costs and risks when launching new products to market. Development of hardware products includes specific needs that don't apply to other types of products, and applying lean startup principles can be more difficult. This presentation covers traditional and lean product development processes for electronic and mechanical products, including details about each development stage, and how to maximising outcomes as well as reduce risks and costs. It will also look into lean startup methodologies for more regulated products, including medical devices, plus discuss case studies of some hardware startups and products we've worked on.
By the end of the workshop you will have a better understanding of:
-the typical stages in the development of hardware products, and what you need to know about each stage
- how lean startup principles can be applied to hardware product development
- how to test customer demand early in the development process to reduce market uptake risks
- how to maximise outcomes from your product development effort
Michael is the founder of Boost Design, a product development consultancy that specialises in the
development of technology hardware products for startup companies. Prior to founding Boost
Design, Michael has founded or worked for over ten startups across a range of industries, is the author
and/or inventor on more than ten patent applications, guest lectures in IP, engineering and commercialisation
strategy, and has worked in many engineering and commercialisation roles. Michael was also an early
employee and executive manager at the medical device start-up Nanosonics Limited, whose valuation on the
Australian Stock Exchange now exceeds $1B. Michael’s broad experience allows him to take a cross-disciplinary
approach to research, development, and product commercialisation, where he is always focused on the alignment of
product development activities to the achievement of business outcomes.
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