Crossing the Chasm: How to market and sell innovative products and services to the mass market
Event description
Forestlyn Marketing Presents… Crossing the Chasm: How to market and sell innovative products and services to the mass market
One of the biggest gaps for mass adoption is the one between Early Adopters and Early Majority in a term called "Crossing the Chasm". How do you market and sell your product and service to ensure that you are able to grow out of the early stage and move into targeting the mass market?
Whether you work in a startup, a small-medium business or within corporation innovation teams, this free event will be educational and inspiring with invited guests from companies who have all crossed the chasm and all the learnings of how they did it.
The panel of experts:
Andrew Green, Head of Product Design, Canva
Tim Duggan, Co-Founder/Publisher, Junkee Media
Moderated by:
Lucy Lin, Founder/CMO, Forestlyn.com
Agenda:
5.45pm Arrivals and networking (beer & cider on tap, tea, coffee & water available)
6.20pm Welcome and introductions
6:30pm Crossing the Chasm discussion and insights
7:30pm Panel concludes, more networking
8:00pm Event ends
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About Forestlyn:
We are technology marketing experts with a passion for innovation. With a deep understanding of the emerging technologies space, we create your marketing strategies and de-jargon your communications to help you bridge the gap between the early adopters and the mainstream audience. Whether you are a corporate organisation, small-medium size business or startup, we formulate high growth tactics for outsourced marketing, strategic direction, marketing implementation and educational workshops. For more information: https://www.forestlyn.com/
About WeWork:
WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 10,000 employees.
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This event is part of Spark Festival and upholds the Spark Code of Conduct.