The Future of Marketing

Last year we held one of the best-attended and most interactive sessions of the entire festival. Join us this time in which we aim to build upon that success by challenging what the Future of Marketing will be perceived as and how to operate in such a dynamic atmosphere. 

Marketing has recently become one of the more challenging jobs to have. In today's society, in order for a business to survive it needs to have creative and analytical minds behind it and must always be up-to-date with the constantly changing market landscape. 

Throughout the evening we will provide crucial insight into this along with some tips and tricks on how to stay afloat. We will also hold a spirited discussion which will include topics such as digital influencers, creative marketing and consumer experience. 

Who are the panellists?

 Sammy Major - Sales director at TRIBE 

TRIBE are transforming the way brands can connect with leading influential content creators to create powerful 1:1 marketing campaigns. Sammy is a proven and experienced digital sales leader who joined TRIBE in 2018 following a progressive career at some of Australia's most innovative tech and media companies. Most recently, Sammy held the position of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group, where she was a two-time winner of the annual Sales Incentive Program rewarding the top 1% of sales excellence globally, as well as the winner of B&T’s 30 under 30 Award in the Media division in 2016. Sammy is deeply passionate about understanding client needs, surpassing expectations, leadership and building high performing teams. 

Dan Wilkinson - Social Media Strategist and Content Producer                           
He is a global award-winning Social Media Strategist and Content Producer with a diverse range of industry experience across B2B, tech/apps, virtual reality, fintech, Not-For-Profit, FMCG, beer/alcohol brands, health & wellness and travel.

Dan has worked both agency and client-side, with a range of clients including UNSW, Telstra Enterprise, Cancer Council Australia, Plant Life Balance AR Greening App, Moula Money fintech, Mondelez (Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese), Carlton & United Breweries (Peroni, Miller Genuine Craft, Bulmers, Kopparberg, Strongbow), Cherry Blooms global cosmetics brand & many more. Dan’s social media portfolio includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.  He is also a keen photographer, host of the Hot & Delicious Rocks The Planet! weekly iTunes entrepreneurship podcast and instructor in digital growth marketing at Academy Xi.

Darren Spiller - Chief Creative Officer at McCANN

He believes for ideas to work today they must be created at the speed of culture. It is this attitude that has enabled his work to win awards of all colours in major award shows around the world and to be voted in the U.S Adweek’s’ top one hundred creatives for 2018. Darren has Creatively led a number of Agencies in both Australia, New Zealand and the U.S and that has allowed him to work on such famous brands as Nike, Cadillac, NBC, McDonalds, Toyota, Nestle and

Westpac to name a few. After bringing up five children, running a farm and at the same time building a career in advertising he thinks that Brand Building is the fun relaxing part of the day. It is that playful positive spirit he has towards the Industry that he summons when motivating University students, when nominated to judge Award shows or partake in Industry talks.

What is the format?

Our three panellists will each give a 10-15 minute presentation on where they perceive the marketing industry will take in the next five years as well as touching on other topics. 

We will then open the floor for questions and hold a discussion which will be facilitated by Laneway’s Head of Product, Thais Oso-Hughes. 

-6 pm: Doors Open (Welcome Drinks)

-6:30 pm: Presentation Starts 

-7:45 pm: Networking (Drinks and Nibbles)

Claim your spot asap to help us ensure that we have enough drinks, nibbles, and space for everyone. We look forward to meeting with all of you!

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You may be photographed or videod while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.

This event is part of Spark Festival and upholds the Spark Code of Conduct.